I’m Rebecca Forstadt Olkowski and I founded BabyBoomster.com in November 2011 as an online magazine and blog for active Baby Boomer women over 50. I’ve been a professional voiceover actor in the film industry since 1981 and am a member of SAG-AFTRA based in the great city of Los Angeles.
I welcome brand collaboration with companies that authentically serve active women in the Baby Boomer market. If you are an advertiser or public relations representative, I would love to know about your clients, products, or services and find out how we can work together.
Even though my audience is considered to be senior, we are still very much mobile, love to travel, learn new things, start businesses, and share our expertise. When considering a brand collaboration, please note that I prefer not to promote elderly products, supplements, or crazy diets, but rather focus on the fun stuff in life like travel, fashion, pro-aging skincare, entertainment, and aging vibrantly.
Download my media kit
Click on the download button to save my latest media kit updated 4/2021
Rates for Sponsored Content
A sponsored post starts at $500 per blog post but my rate depends on your brand’s requirements. That would include social media shares on Twitter, Facebook, Instagram, and Pinterest.
Brand written advertorial post – Starts at $300 which includes social media shares. The post must contain valuable tips for my readers and not be a sales pitch. NoFollow link as per FTC guidelines. Please read my guidelines here.
All sponsored content requires disclosure that the post has been compensated.
I currently use an ad network on my blog so I’m not taking additional banner advertising but am happy to work with brands on sponsored posts and affiliate relationships.
As a blogger and social media influencer, I can help you spread your message
Topics I love to write about include travel, smart eating, wellness, fashion, beauty, entertainment, and lifestyle for active Baby Boomer women. I approach brand collaboration in a variety of ways that include sponsored posts, affiliate relationships, press events, podcasts, and media appearances.
The Baby Boomer Market comprises 40% of the market share
The Baby Boomer generation was born between 1946 – 1964. According to Forbes Magazine, there are over 70,000,000 Baby Boomer consumers making it a huge and affluent market that controls 70% of all disposable income in the U.S. Boomers are also fairly tech-savvy.
96% of Baby Boomers use search engines, 95% use email, and 92% shop for products and services online rather than shopping in stores and shopping malls.
How I love to collaborate with brands
- Sponsored press opportunities – For travel-related brands, please consider me for sponsored press & FAM trips, tourism board events, cruises, hotel reviews, tours, media events, and Los Angeles and Southern California blogger and social media influencer events.
- Sponsored posts – I will promote lifestyle brands by creating a dedicated post free of ads and full-width along with social media shares. Prices depend on the extent and requirements of our brand collaboration.
- Affiliate programs – If your company has an affiliate program that would be a good fit for BabyBoomster.com, please let me know about it. If it is a good fit, I will apply to host text links to promote your brand. Contact me at email@example.com
- Interviews and reviews – I am working to build up my YouTube presence and welcome Zoom recorded interviews with high-profile Baby Boomers who have accomplishments and expertise to share with my audience. If you represent a client who would like to be interviewed please contact me at firstname.lastname@example.org and we can set up an appointment to record. I also review products and services, books, entertainment, and attend local events.
A smattering of the brands I’ve collaborated with
Bausch + Lomb, Dr. Mercola, Anchor Bay Entertainment, Warner Brothers Pictures, Pfizer, L’Oreal Age Perfect Cell Renewal, Walgreens – Immunizations – Balance Rewards, Cerafill Hair Products by Redken, Depend, Institute for Bone Health, Amy and Brian Coconut Water, Eb5 Anti-Aging Facial Treatment, MitoQ, Nic + Zoe, Redken, AARP Services, Femarelle, CVS, Pala Casino, Inn at the Beach, Gary Poppins, Omron Health Care, Anthem, The Nature Conservancy, Big Bus Tours, The Landings Club, BlogHer19 Biz
To discuss brand collaboration opportunities, please contact:
I look forward to connecting with you!