Let’s change how we think about aging and adopt a new mindset of pro-aging rather than anti-aging as the latter has a negative connotation. On this page, you will find my recommendations for skincare, makeup, and other beauty products that do not necessarily make us look younger but give us a vibrant and luminous glow.
Less is more. The most beautiful older women I’ve seen emphasize good skin care based on their individual needs and wear minimal makeup. They eat a diet of healthy foods and stay hydrated by drinking plenty of pure water.
Read: 5 Skincare Products That Mature Women Do NOT Need
It’s also important to check the ingredients in our beauty products as you do not want them to contain harsh chemicals that could impact your health. I prefer companies that produce cruelty-free and ethically sourced products.
But that doesn’t mean they have to be 100% natural as some organic ingredients such as essential oils can be irritating or cause allergic reactions, especially if you have sensitive skin. I prefer brands that scientifically blend botanicals into their products.
Online shopping makes it easy to find the best products for your face
There is no need to fight crowds at the mall or attend multi-level “parties” where we buy more than we need. Believe me, I know, as I organized those parties for ten years. The recommendations below are for products I have personally tried and loved. I hope you will enjoy them too.
Ingredients I look for in skin care for mature skin are derm-approved hyaluronic acid, niacinamide, ceramides, peptides, and retinol, and I prefer fragrance-free brands.
Skincare brands I love
NEOSTRATA – This is a high-end brand, but worth the investment. I was surprised at how great it made my skin feel. The brand’s philosophy is that everyone’s skin is unique and must be treated individually. Its premium collections are formulas that offer specific solutions for discoloration and mature skin concerns such as age spots, wrinkles, dark spots, post-acne marks, redness, sensitivity, dullness, and sun protection.
This dermatology-founded skincare brand has over 40 years of experience discovering and patenting breakthrough technologies like glycolic acid, licensed throughout the skincare industry.
SHOP Neostrata on Amazon here.
PETER THOMAS ROTH is another brand I have always loved. It is renowned for treating specific skincare issues such as acne, aging, and hyperpigmentation. Its high-quality products are formulated with ingredients that include potent antioxidants to protect the skin from free radicals and environmental stressors.
Roth had a 100-year-old mother whose skin looked like she could be half her age. Be sure to try the brand’s Water Drench Hyaluronic Liquid Gel Cloud Serum.
SHOP Peter Thomas Roth on Amazon here.
SKINCEUTICALS is used by dermatologists, plastic surgeons, and medispas for personal care and to enhance treatments. Its products are formulated to correct the signs of aging, repair damage, and keep your skin healthy. Its mission is to improve skin health.
BIGGER THAN BEAUTY is the skincare division of Thrive Causemetics. It is a Los Angeles-based company that gives back to many causes. But its skincare is excellent and one I enjoy using. It’s made with pure ingredients and is cruelty-free and vegan-friendly.
SHOP Bigger Than Beauty Skincare here.
WOMANESS is a company that develops skincare and wellness products specifically for women experiencing menopausal symptoms. Its mission is to help older women navigate all the phases of body changes. It was founded by two women who put together an advisory board of doctors and other experts in the field. Products include skincare, sexual health, menopause must-haves, and supplements.
COSRX Snail Serum is a Korean skincare brand popular on TikTok that extracts the mucin of snails into its essence. I know that sounds gross, but it feels amazing on your skin. It is hydrating and gives your skin a healthy glow. No snails are harmed in the process.
SOLE TOSCANA is an organic and natural skincare brand that sources ingredients from the Italian countryside. It is formulated for mature skin. The brand has a warehouse in the USA, so it is easily accessible. I wrote a review about its delightful hydrating mask, here. Use coupon code REBECCA20 for 20% off your first order.
Drugstore skincare products that rock!
Just because a product is not expensive does not mean it doesn’t work. The brands listed below have all the important ingredients for mature skin and most are fragrance-free. They are highly recommended by dermatologists as well.
I’m particularly fond of CeraVe Moisturizing Cream which I use on my face and body. It is fragrance-free and makes my skin feel soft and hydrated.
Other favorites include Neutrogena, Aveeno, Olay, Cetaphil, La Roche Posay, and L’Oreal.
My favorite cosmetics
I believe in minimal makeup for older women as too much will make us look older. Watch my video on YouTube to see my simple makeup routine.
IT COSMETICS CC Cream foundation with SPF 50 is my go-to foundation whenever I take photos or on special occasions. It makes my face look flawless and yet it is light and glowing. It is an all-in-one primer, moisturizer, brightening concealer, sunscreen, and foundation.
What is even more impressive is that it contains nourishing ingredients for your face that include niacinamide to brighten and control redness, peptides to smooth out wrinkles and support collagen production, hyaluronic acid for elasticity and hydration, and multiple antioxidants to avoid the sun and environmental damage.
e.l.f. COSMETICS is an affordable and highly-rated brand of clean makeup. I love their brow pencil, monochromatic multi-use stick, and lipstick all the time. The line is cruelty-free free-paraben-free, and 100% vegan. I love that their makeup colors are subtle and natural-looking.
SHOP e.l.f. cosmetics on Amazon here!
THRIVE CAUSEMETICS offers gorgeous vegan-friendly cosmetics and gives back to the community by donating to causes such as domestic violence. Thus, the name “Causemetics.” I particularly love their lip products. It has an excellent skincare line called “Bigger Than Beauty.”
Sunscreen is essential to prevent sun damage and skin cancer
Skin cancer is a serious disease. Always wear sunscreen during the day as rays can damage your skin through the windows of your house and car.
COOLA has a wide array of fragrance-free and natural sunscreens. I like its Mineral Body Organic Sunscreen Lotion SPF 50. This product is fragrance-free and Formulated with our antioxidant-rich Plant Protection Complex, this organic water-resistant lotion with non-nano zinc oxide actives provides broad spectrum UVA/UVB protection.
SHOP Coola Sunscreen on Amazon here.
ELTA MD sunscreen is a premium sunscreen brand that dermatologists and skincare experts widely recommend. It offers a range of sunscreens that cater to different skin types and needs. Its products are formulated with high-quality ingredients that provide broad-spectrum protection against UVA and UVB rays. Its sunscreens effectively shield the skin from harmful sun damage that can cause premature aging, sunburns, and even skin cancer.
What sets Elta MD sunscreen apart from other sunscreens is its commitment to using safe and gentle ingredients suitable for all skin types, including sensitive skin. Its products are free of harsh chemicals, fragrances, and parabens, making them ideal for those with skin sensitivities. Sunscreens from this brand are lightweight and non-greasy, making them easy to apply and comfortable to wear throughout the day. Overall, Elta MD sunscreen is an excellent choice for anyone looking for a high-quality sunscreen that provides superior sun protection and is gentle on the skin.
SHOP Elta MD Sunscreens on Amazon here.
BEST hand cream
L’OCCITANE EN PROVENCE beauty products are made in Manosque, France. Its award-winning and luxurious natural skin care products include body care, hand care, fragrances, and gorgeous gifts for women and men. Their hand creme is rated one of the best in the world. All of the ingredients are sustainably sourced and cruelty-free.
SHOP L’Occitane en Provence on Amazon here.
Hi-Tech At Home Skincare Devices
I often get to try beauty devices whose purpose is to improve the skin texture, reduce wrinkles, and add vibrance to the skin. Please visit my post dedicated to the Skincare devices I have tried.
Two of my favorites are:
Nebulyft RFMEMS Beauty Device is a handheld non-invasive and portable anti-aging wand that uses a radio-frequency microelectromechanical system. Read my review here. Get 10% off the purchase price of this device by using the coupon code NEBU-BABYBOOMSTER.
Solawave 4 in 1 Radiant Renewal Wand is a device that is as big as a toothbrush but delivers outstanding Red Light Therapy results on your skin. It’s easy to pull out and use anytime and comes with a fabulous serum. Watch my video review here.
Best Hair Care Products
Non Toxic Hair Color
MADISON REED – Are you still coloring your hair but are concerned about what harmful ingredients are in the dye? Madison Reed has developed a gorgeous line of non-toxic and luxurious hair colors, color-reviving gels, and other hair care products. They offer excellent customer service and you can take a hair color quiz or have an online live color consultation to find the best shade for you. If you are embracing your gray, you’ll also find non-toxic hair care products to make your hair shine and look beautiful.
SHOP at Madison Reed on Amazon here.
LADUORA is a Los Angeles company that sells a very cool device called the LaDuora Duo. It massages your scalp while it delivers a pod-based haircare treatment to nourish your hair. It works with Red Light microcurrent therapy. I’ve been using it and it works. Read my review of the LaDuora Duo here.
SHOP at LaDuora by clicking here.
PUREOLOGY is my absolute favorite shampoo and conditioner. It is a professional hair care brand with a range of high-quality products specifically designed to cater to the needs of color-treated hair. Their products are created using advanced technology that ensures that the color is preserved and the hair is left healthy, shiny, and vibrant.
Pureology’s range of products include shampoos, conditioners, hair masks, and styling products free from sulfates, parabens, and other harmful chemicals. They are vegan and cruelty-free, making them the perfect choice for anyone who cares about the environment and animal welfare. With Pureology, you can be confident that your hair is getting the best care possible.
SHOP Pureology on Amazon, here.
KERANIQUE offers a three-step system for thinning and lifeless hair. Its Hair Regrowth with Minoxidil effectively reverses miniaturization to prolong hair growth and stimulate blood flow in the scalp. It is an advanced solution to achieve fuller and more voluminous hair.
SHOP Keranique on Amazon here.
For more information about hair loss, watch my interview with Dermatologist Ben Behnman on my YouTube Channel here.
Fragrance
I like subtle scents and don’t like being around someone whose perfume is overwhelming.
LAVANILLA LABORATORIES makes natural deodorants and women’s fragrances that embrace the essence of natural beauty. Its products, created for today’s Vanilla Girl, are enriched with the best Pure Madagascar vanilla to hydrate and treat your skin. Indulge in our luxurious assortment as you uplift your self-care regimen.
SHOP Lavanilla Laboratories on Amazon, here.
Specific skin care concerns for women over 50
Let’s face it. As we get older our skin becomes more fragile. The products below address some of the issues of skin aging and sensitivity.
- Theraplex has the endorsement of the National Eczema Association. It soothes dry skin almost immediately.
- Waxelene – A natural alternative to good old Vaseline but without petroleum ingredients. It is ideal for dry skin, eczema, psoriasis, rosacea, cracked cuticles, and heels. It is hypoallergenic and formulated with beeswax, soy, natural vitamin E, and rosemary oils.
- VitaMedica Arnica + K is a cream that helps with bruising. However, you can also use it as an eye cream for dark circles.
Beauty Tools
DIAMANCEL #11 FOOT BUFFER is a heavy-duty polishing file for feet in need of intensive foot care that really works. When I was at the spa at Miraval Resort and Spa my pedicurist used one and recommended that I get one. It really takes off the dead skin without damaging my feet. I would never use anything else. She told me to take it with me whenever I get a pedicure to avoid catching a fungus or some other gnarly condition that you can sometimes get at a nail salon.
Find the DIAMANCEL #11 Foot buffer on Amazon here.
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Last updated 5/2024
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