Are you a woman over 50 who loves fashion and style? Do you get frustrated when you shop for clothing to fit your ever-changing older body? Never fear! I’ve collected a list of my favorite online clothing and accessories stores that offer a wide range of sizes that work for older women.
Everyone loves a discount but some fast fashion brands are made by workers in poor working conditions, using child or semi-slave labor, they also pollute the environment with toxic chemicals and produce sub-par quality clothing.
Shop consciously!
Online shopping sites for mature women’s fashion
The online clothing stores I have listed below are sites I love and shop at. I love classic styles because they are timeless and can be worn year after year. But I also like to shop for trendy items at affordable prices. Click the link after each listing to see what’s new at any of the stores I mentioned.
My favorite online clothing stores that carry a variety of sizes
KAREN KANE is USA-made classic clothing that is ultra-flattering to over 50 women. This line is ethically sourced, well-made, and timeless. When I received their catalog I was in love because the clothing and accessories are classy in every way and the prices are mid-range. Items are also available in Plus size and Petite.
Karen Kane: Get 20% Off Your First Order, here
J. JILL has wonderful classic styles that are casual but classy. The store offers a wide range of options for women’s clothing in sizes 2-28, petite and tall. You can find clothes for every body shape. Styles are simple and made with quality fabrics. It has donated over 20 million dollars to more than 100 organizations that help women and their families live better.
LANDS’ END® is well known for its classic American style. Its apparel is made for women with an active lifestyle who have a passion for quality, legendary service, and real value. You will find a complete line of casual and tailored clothing for women, men, and kids’ plus stunning outerwear, swimwear & more. Everything is Guaranteed. Period.® Returns are always free at the Lands’ End Shops at Sears. Chat with a real person 24/7 via text chat, phone, or video.
LILYSILK is where you can find gorgeous silk blouses, camisoles, tee shirts, cashmere sweaters, elegant dresses, pants, and skirts. It also features bedding, men’s clothes, accessories, and more. The company employs sustainable practices. All their silk comes from Mulberry trees which require less watering. Every piece is made with natural fabrics rather than synthetics.
EVERLANE is a great bet for classic and essential clothing. If you are looking to create a capsule wardrobe of modern but basic pieces that every woman needs you will find it here.
QUINCE offers luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton, and Washable Silk at affordable prices. It has a large selection of linen clothing and is committed to sustainability and ethical work practices.
THEORY sources its fabrics – cotton, wool, and linen from environmentally and socially responsible farms. The line is classy, modern, and chic. You will find sophisticated styles of high quality and a dedicated linen shop and beautiful blazers.
CHICOS always has stunning women’s clothes that are casual and wrinkle-free for travel, comfortable, sophisticated, and uniquely stylish. Designs come in misses, petite, and plus sizes and are easy to mix and match.
THE BANANA REPUBLIC provides a wardrobe of favorites – clothing, eyewear, jewelry, shoes, handbags, and fragrances – all made for a life in motion with the finest materials and fabric innovations. Its line can be described as pretty and classic with an adventurous twist.
ANN TAYLOR is another favorite for classic/business style, is always chic, and offers a stunning collection of petite sizes for those on the short side. Its designs are flattering for most body shapes and never ostentatious.
L.L. BEAN is all about classic and preppy design. You can’t go wrong with this iconic brand.
JOHNNY WAS is a California-based clothing company known for its stylish BOHO and Vintage style looks for the woman who wants to show her individuality. You can find everything from colorful jackets, kimonos, dresses, and more.
Department Stores
NEIMAN MARCUS is a high-end fashion retailer that offers a wide selection of women’s clothing, shoes, and accessories from some of the world’s most renowned designers and brands. Their fashion collections are known for their luxurious fabrics, intricate details, and impeccable craftsmanship. From chic cocktail dresses to elegant evening gowns, from stylish pumps to trendy boots, Neiman Marcus has everything a fashion-conscious woman needs to create a sophisticated and glamorous look for any occasion. With their commitment to quality, style, and customer service, Neiman Marcus is a go-to destination for women who want to look and feel their best.
BLOOMINGDALES features clothing by top designers including Ralph Lauren who I fell in love with after watching a documentary about him on HBO Max. His clothing designs are so earthy and American with casual elegance. Bloomingdales carries a long list of top designer clothing and is on the high end but worth every penny.
MACY’S is one of my favorite department stores with affordable styles that look flattering on older as well as younger women. Often, you can find classic and innovative styles on sale. Collections by top designers such as Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, and DKNY, as well as Made for Macy’s brands such as Alfani, INC, and Martha Stewart offer plus-size and petite clothing. While you are on their site you can browse a multitude of categories that include home goods, furniture, and electronics. Macy’s also puts on a pretty darn good parade!
I love that Macy’s has a full collection of Ralph Lauren clothing for women which I absolutely ADORE!
NORDSTROM is the place to shop for elegant, fashionable, and high-end attire, It’s a one-stop shop for quality designer clothing, shoes, beauty items, and accessories. It has dedicated departments for plus-size and petite women and offers free alterations. You can always find clothing appropriate and chic for mature women for every occasion. Make sure to look out for its Anniversary sale for amazing bargains as well.
NORDSTROM RACK is the off-market outlet for Nordstrom where you can often find amazing bargains on its designer clothes. If you are on a budget but want on-trend fashion, you can’t beat it.
Sustainable Clothing
AMAZON AWARE clothing is certified as carbon neutral and is part of the Climate Pledge Friendly program. Its styles are essential and mostly casual at affordable prices.
Love to be different? Find clothing that is unique, homemade, or vintage
Are you tired of the ordinary and want something you can’t necessarily find elsewhere? Shop small businesses in one online marketplace.
ETSY is an enormous online shopping platform that features the products of small business owners, crafters, and artisans. Each has an individual online store that may include unique clothing, jewelry, handmade goods, BOHO, and vintage items that are out of the ordinary. You can find everything from bracelets to doggie costumes. It’s an amazing space to find just about anything you are looking for fashion-wise and otherwise that you won’t find elsewhere.
You will also find home goods and decor, art, collectibles, craft supplies, wedding and party supplies, and more.
Feel luxurious in fine lingerie & shapewear
You can have the most expensive and gorgeous clothing but what you wear underneath it makes all the difference in how it will look on your body. Mature women often need a little extra help to smooth out bulges or perk up sagging breasts.
THIRD LOVE is where you can find undergarments in 1/2 sizes and shapes designed for “real” women. The company was designed by women for women. It has also donated approximately 3 million dollars in bras for women in need.
A pair of stylish eyewear will complete your look
WARBY PARKER was featured on 60 Minutes when it did a segment on companies that give back to the community. It sells fashion sunglasses, eyeglasses, and reading glasses designed in-house and crafted from the best materials. Just recently, they started offering contact lenses as well.
If you order online, you can choose five frames and have them shipped to you to try on at home for free. The company has partnered with the non-profit VisionSpring to ensure that a pair is distributed to someone in need for every pair of glasses sold.
Stylish Handbags
TORY BURCH is known for its stylish women’s clothing, swimwear, and accessories but I also love their handbags made with high-quality leather in understated and classic designs. A Tory Burch handbag is a statement piece that you can enjoy for many years to come.
The company’s mission is to empower women and its foundation provides female entrepreneurs access to capital, education, and digital resources. Tory Burch herself is not only a designer but also a businesswoman and philanthropist. She was listed as the 88th most powerful woman in the world by Forbes in 2020.
SHOP Tory Burch handbags here.
DOONEY & BOURKE designs and crafts instant classic handbags and other accessories with the perfect union of timeless American style, the highest regard for materials and craftsmanship, and a dedication to effortless functionality.
SHOP Dooney & Bourke handbags here.
You can also find excellent handbags and other accessories at Neiman Marcus.
Watches and Jewelry
ARMITRON WATCHES is a popular watch brand designed for style, functionality, and affordability. They are suitable for any occasion or personal preference.
The company is known for its high-quality construction and durability, with many models featuring scratch-resistant mineral crystals and water resistance up to 165 feet. The brand offers analog and digital watches, with various features such as stopwatches, alarms, and timers.
Whether you’re looking for a casual everyday watch or a sporty timepiece for your next adventure, Armitron has a watch to fit your needs. With their sleek and modern designs, these watches are perfect for anyone looking for a reliable and fashionable accessory.
NORDGREEN WATCHES is a Danish watch brand with minimalistic and functional designs. They are simple and sophisticated making them suitable for all occasions. Each watch features interchangeable straps, allowing you to customize your look to suit your taste and mood.
One of the unique features of Nordgreen watches is their commitment to sustainability and social responsibility. The company partners with NGOs to donate a portion of each sale to support various causes, such as clean water initiatives and education for needy children. Additionally, the materials used to produce Nordgreen watches are carefully selected to minimize environmental impact.
Nordgreen offers a variety of signature watch designs, including the Pioneer, Native, Philosophy, and Infinity. Whether you need a watch for everyday wear or a special occasion, Nordgreen has a timepiece that will fit your needs and exceed your expectations.
SHOP Nordgreen Watches on Amazon, here.
Outdoor clothing – It pays to get the best!
Even if you live in a warm climate as I do, there is always an occasion when you need warm winter or outdoor clothing. Always look for quality if you want to be protected and comfy.
COLUMBIA is a top brand for quality outdoor clothing. I wore the same Columbia down parka on 3 long trips to Europe during the winter and could wear it on many more because it still looks new. It’s light, thermal, and made with Columbia’s proprietary and solidly constructed Omni-Heat Reflective material. You can find a large assortment of outerwear, footwear, layering components, vests, apparel, hats, and accessories. Plus sizes are also available. The company is based in Oregon.
REI SHOP COOP – is a premier shopping portal for outdoor wear and outdoor sports such as skiing, camping, hiking, and swimming. It offers top brands in the active outdoor space and is known for its high quality and value.
Stylish and comfortable shoes
As we get older, COMFORT is king when it comes to shoes. But, there’s no reason they can’t look classy too. It makes no sense to risk falling off 6-inch stilettos or suffering a backache just to look glamorous.
ZAPPOS offers the most extensive selection of shoes of every style online. If you are looking for a particular brand or designer, you will find it on Zappos because it’s a megastore for high-quality shoes and is known for its fast delivery service.
Free Shipping + Returns at Zappos.com!
Specialized footwear
As we age we may experience issues with our feet. The following brands offer support to alleviate foot pain, posture, and other issues to make wearing shoes more comfortable.
ORTHOFEET shoes are designed to address over 20 physical foot-related issues you may be dealing with on your feet or mobility problems. It offers wider toe boxes, stretchable uppers, heel cushions, orthotic insoles, and ergonomic soles. Uncomfortable shoes can ruin your day but these shoes relieve pain and prevent it. They come in stylish designs in a variety of colors. The brand also sells compression socks, insoles, and socks
EASYFEET specializes in dynamic and smart insoles to help your feet stay comfy solving numerous foot-centered complaints that include lower back problems, aching shins, knee problems, arch and heel issues, and more. If you suffer from plantar fasciitis, heel spurs, bunions, or flat feet this brand offers solutions that work.
Click here for the Best Comfortable Shoes For Women Over 50.
Supporting small women-owned clothing businesses
I love to support women who own small businesses and have an entrepreneurial spirit. The online clothing stores below are women-owned and operated.
- Haperson Hill was founded by Tami Woods who is a former nurse. She left her 9-5 job during the COVID-19 pandemic to start her online boutique. The clothing she sells is unique, practical, and comfortable.
- the-Bias-Cut.com is a London-based online clothing store founded by entrepreneur Jacinyth Basset. It focuses on trendy clothes for over 50 women that are stylish, fun, and flattering.
- Women Go Swish is a conscious athletic wear brand founded by Carla Cargle. Its colorful and bold designs and positive messaging empower women and encourage them to live their best lives.
I hope my recommendations inspire you!
Happy Shopping! ~ Rebecca
Some of the links on this page are affiliate links to brands I have partnered with. If you click on a link and make a purchase, I will receive a small commission at no additional cost to you. All of these sites are safe and I only promote brands I truly believe in. This helps to support the maintenance of this site and I thank you in advance. Please read my site Disclaimer and Privacy/Cookie policy if you have any questions.
This page was updated 3/2024
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