What brands do you remember most when you look back to the 60s and 70s? The first one that comes to my mind is Frosted Flakes. I guess I must have had a crush on Tony the Tiger. Others were Twinkies, Kool-Aid, Tang, and Oscar Mayer weiners. Barry Silverstein has a new book coming out called Boomer Brands: Iconic Brands that Shaped Our Childhood. It’s a fun read and brings back fond memories.
The cartoon shows that I remember most are The Flintstones, The Jetsons, and Huckleberry Hound. I still wish I could get into a tube and be zapped to a new location like George Jetson. My favorite was The Adventures of Rocky and Bullwinkle. Earlier fond memories were of Captain Kangaroo, The Mickey Mouse Club, and Bozo. I was on the Bozo Show once when I was about six and when he asked me what I wanted to be when I grew up, I said “A pig.” I don’t know what possessed me to say that because I was a girlie girl and didn’t particularly like rolling in the mud.
Speaking of the Mickey Mouse Club, a friend reported that Dennis Day went missing. She worked with him on the Renaissance Faire. If you happen to see him wandering around, please let the authorities know. There’s a Facebook group dedicated to finding him here.
The book covers the cereal we loved, (or what manufacturers wanted us to love), our favorite shows, toys, (didn’t we make Barbie famous?) everything Disney, (love you Uncle Walt) what we wore to the beach, (Coppertone) and the emergence of Fast Food. (McDonald’s, White Castle, and Kentucky Fried Chicken before it was KFC.)
As we got older we took The Pill, smoked cigarettes, (Virginia Slims – no thanks) drove classic cars (who can forget the VW bug and Mustang?) stiffened our hair with Dippity Do, and, of course, there were our favorite bands. I was a Monkee’s fanatic for a while in middle school and loved Mickie. My magazines of choice were Tiger Beat and Seventeen. In high school, I graduated to The Rolling Stones, The Mama’s and Papa’s, James Taylor, Linda Ronstadt, and The Beatles. For a while, I had a huge crush on Arlo Guthrie. Don’t ask me why. I was a weird kid when it came to music.
Silverstein goes in depth on our politics and people who were in the news as well as what we were protesting and why. We caused a stir in the environmental movement. Remember “Keep America Beautiful,” and the beginnings of “Earth Day.” Ralph Nader kept us in check with consumer awareness.
The author also names 10 Boomer brands that have had lasting legacies that endure to this day like credit cards Gatorade, and Microwave ovens.
At the end of the book, he lists brands that started in particular years. I looked up 1953, the year I was born. Boomer brands that came into prominence that includes Denny’s, Walt Disney Studios Motion Pictures, and Cheez Whiz, among others.
What Boomer brands do you remember most? Please leave a comment below.
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