As Baby Boomers, we all want to stay young and healthy and marketers are keenly aware of it. We eagerly buy up products in hopes they will make us slimmer, stronger, sexier, and ageless. The most affluent generation alive today is spending big bucks for snake oil that doesn’t live up to its claims. It’s important to avoid scams that drain our bank accounts and may even affect our health.
Too many of us become convinced by those who prey on the over 50 markets, to buy food, supplements, and fitness products promising “the fountain of youth.” Every day a new “wonder” product launches on the Internet with flashy images, “fact-filled” videos, and tempting offers.
Avoid scams in the guise of ads that sound like:
“The only supplement clinically proven to …..”
“The best way to fight the free radicals that cause aging…..”
“…will get rid of over 315 pollutants that you drink every day…”
“55-year-old mom looks 30 …”
“Developed by a team of cutting-edge doctors….”
Some have celebrity endorsements to give them more credibility and are promoted on talk shows, infomercials, radio, and other media.
But in reality
Many of these products, systems, regimes don’t live up to their promises and feed on the hopes of anxious customers who want to preserve their health and youthful appearance.
Doctors normally only have 15 minutes to spend per patient and don’t have the time or knowledge to answer questions or give guidance on the pros and cons of “miracle” products.
Alternative health providers hawk “treatments,”healing modalities,” and “testing” methods that aren’t covered by medical insurance. Some are legitimate but others do nothing and are expensive.
What is a health-conscious Baby Boomer to do?
- Realize that smart eating and moderate exercise is by far the best way to stay healthy and strong.
- If you feel you need to add supplements to your diet avoid scams and consult with your doctor or a registered dietitian first for advice and counseling.
- Realize that no one is a one size fits all. Products that claim to extend longevity or make you look like you’re 20, will not work for everyone. You may also be compromising your health, looks or pocketbook by using them.
- Do your homework. Look at reviews, documentation, and complaints. Find out what other people are really saying and don’t go by testimonials that have been slapped up on the company’s website.
- Be wary of network marketing scams. Although many MLM products are of high quality, the costs and membership fees involved may end up being much more expensive than if you bought them in a store.
Basic rules for good health and longevity:
- Drink water throughout the day. Always have a glass of water when you wake up and one before going to bed. You may want to squeeze fresh lemon or lime juice into the water for a dose of Vitamin C. Hydration is key to staying alert and strong.
- Exercise moderately for 30 minutes per day. Walking, swimming, yoga, and dancing are safe and effective activities for people over 50. If You’ve been inactive, start slowly, and build up your strength before taking on more strenuous activities.
- Stay up to date with doctor checkups, immunizations, blood tests, and wellness scans.
- Eat 80% vegetables along with some fruits and whole grains and 20% protein making sure to watch portion sizes. (use a salad plate rather than a dinner plate)
- Be careful about taking medications and supplements. Excessive supplementation can be toxic and may not be compatible with prescribed medicine. Always check with your pharmacist.
- Use stress-reduction techniques like meditation, Tai Chi, hypnotherapy, massage, etc., to stay calm and relaxed.
- Add laughter in your life. A happy, joyous person lives longer and better.
Have you bought a product that promised you miracles and ended up being a hoax? Please share by leaving a comment below.